Marketing Metrics: How to Calculate Your Cost Per Acquisition
- November 18, 2016
- Posted by: Sean Tibor
- Category: Marketing
Your businesses’ cost per acquisition (CPA), also known as Cost Per Customer (CPC), is one of the most important measures you can track for the financial effectiveness of your marketing and sales efforts. When paired with other metrics like customer Lifetime Value (LTV), it is a key component of your ROI evaluation for your marketing
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